New Features and Enhancements for May 2023
With our latest product release, we’re thrilled to share how 6sense Revenue AI™ continues to advance marketers toward the next generation of demand generation – reaching every buyer with a personal touch, without investing additional time and resources.
The newest capabilities empower marketers to quickly create and run highly personalized, omni-channel campaigns that are infused with the power of 6sense data and intelligence, including:
6sense Segments for Google Ads
Generative AI Writer for 6sense Conversational Email
Two Pipeline Intelligence enhancements, plus a new self-serve experience for managing multiple Web Tags
These updates become available within the 6sense Revenue AI™ platform in May 2023. Of course, your organization’s subscriptions and user permissions will determine access to these items.
Read about our latest product updates below or reach out to your CSM to learn more.
6sense Segments for Google Ads
Now you can use 6sense dynamic segment syncs and 6sense-powered contact data to run person-level targeting on Google Ads. 6sense Segments for Google Ads improve ABM targeting, giving you the benefit of a massive blanket media spend across Google Ads inventory (Search, Gmail, Display and YouTube) while only engaging the key buying contacts that matter to your business. Learn more here.
Generative AI Writer for 6sense Conversational Email
The 6sense Conversational AI Email Assistant already initiates, compels, and measures two-way buyer conversations better than any traditional email marketing platform. Now, it takes personalization to the next level with on-brand emails produced by a customized Generative AI Writer.
The AI writer is trained with your company’s brand, tone, and product knowledge for drafting and optimizing emails designed to generate pipeline. Learn more here and ask your CSM about general availability for Conversational Email users in early June.
But wait — that’s not all! Here are three more additional 6sense Product Updates that you should know about:
Pipeline Intelligence “Pipeline by Close Date” Dashboard – View open pipeline by close date to assess pipeline health for future date ranges.
Pipeline Intelligence Forecasting Enhancements – Likely Forecast Value shows how much pipeline you’re “likely” to generate in addition to current base and best-case scenarios.
Web Tag 2.0 – New self-serve experience to configure and manage multiple WebTags in the 6sense ABM platform.