New Features and Enhancements for April 2023
6sense’s latest product updates make it easy for your revenue team to take command of your account-based digital strategies and brand presence, including:
Web Tag 2.0
PeerSpot Intent Data in 6sense Segments
Brand Safety Controls for 6sense Advertising Campaigns
These updates follow the release of our 6sense Revenue AI™ platform features the week of April 11, 2023. Of course, your organization’s subscriptions and user permissions will determine access to these items.
Read about our newest April product updates below, or reach out to your CSM to learn more.
WebTag 2.0
Customers now have a guided interface and simplified website tag code to create and manage their web tag configurations in real time, providing a more self-serve and dynamic experience. More details on how to set up 6sense WebTag 2.0 can be found in this knowledge base article.
PeerSpot Intent Data in 6sense Segments
6sense now offerss an integration with PeerSpot that enables mutual customers with a PeerIntent subscription to incorporate intent data signals from PeerSpot into 6sense segments. Revenue teams benefit by staying informed as accounts perform research and compare providers.
Visibility into account research helps uncover new prospective accounts, identify account expansion opportunities, and minimize risks for churn, while also signaling relevant engagement tactics with accounts to advance accounts through the buyer journey. Find additional details, including instructions for activating the integration, in this knowledge base article.
Brand Safety Controls for 6sense Advertising Campaigns
Brand safety is a critical requirement for digital advertising campaigns. And with 6sense’s comprehensive approach to brand safety, you can feel confident your brand will be protected. Two standard levels of brand protection have always been applied to every campaign: fraud protection and brand safety. Broad coverage has always been provided through programmatic pre-bid blocking and post-bid monitoring and removal.
Additionally, with this release, we are now offering an optional set of controls that allow customers to set the contextual suitability of additional categories that best meet requirements unique to their brands. Learn more about our brand safety controls in this knowledge base article.
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Additional 6sense Product Updates:
Platform Services – App Discovery
The new Discover section within the App Launcher, which can be found by hovering over the 9-dot icon at top of the left navigation bar, provides a quick glimpse of all the apps 6sense has to offer. Seamlessly discover more of 6sense and uncover hidden revenue growth across your entire revenue team.
– Multiple AI Inboxes
We are thrilled to announce the launch of our latest enhancement, Multi AI inboxes in organization settings, designed to simplify and enhance the management of multiple inboxes and teams within Conversational Email platforms.
With seamless integration capabilities with SFDC and 6sense instances, our new platform provides a hassle-free experience for enterprise customers. Our powerful Organization settings allows you to easily keep track of all AI conversations across multiple inboxes. You can now manage your contacts, suppression lists, and integrations, AI analytics all in one centralized place.
S3 as Standardized file export (SFE) Data Destination
6sense Standardized file export (SFE) customers can now opt to have 6sense data sent directly to their organization’s AWS S3 bucket in addition to our existing support of SFE exports to a customer’s Snowflake instance. The direct stream of 6sense SFE data into S3 helps streamline Operations and Analytics team workflows for internal reporting and modeling.