To manage and fine-tune your keyword lists, you can deactivate the ones you don’t need. If you change your mind, you can easily reactive any deactivated keyword.
For more information about keywords refer to Keywords Overview.
Deactivate a single keyword
To deactivate a single keyword:
Go to Settings > Data Settings > Keywords > 6sense Intent Keywords.
In the list of keywords, locate the keyword you want to deactivate.
On the row for the keyword, use the Actions menu (the three dots) to select Deactivate.
Deactivation occurs immediately. If you have unintentionally deactivated a keyword, refer to the Restore deactivated keywords section of this page.
Deactivate multiple keywords at once
To deactivate multiple keywords:
Go to Settings > Data Settings > Keywords > 6sense Intent Keywords. The tab shows a list of keywords that are defined for your organization.
In the list of keywords, locate the relevant keywords and select their check boxes.
From the Take Action menu, select Deactivate.
What happens when you deactivate keywords
When you deactivate a keyword, it affects these historical and future data sets and reports:
Segments defined wholly or in part by deactivated keywords automatically update to exclude accounts based on the updated keyword set.
Deactivated keywords are removed from all keyword-based metrics and pages after they are deactivated. However, their contribution to historically generated metrics remains, as noted in the Detailed keyword deactivation effects table on this page.
Historical reports in which you could view now-deactivated keywords still show those deactivated keywords with an appended Deactivated tag.
The impact of deactivated keywords on predictive scores (buying stage, engagement scores) that rely on deactivated keywords decays over time.
6sense does not currently support re-scoring historical predictive data as a function of keyword deactivation.
Detailed effects of deactivating keywords
6sense Product Area | Description | Scope | Historical Data Up to the Date of Keyword Deactivation | Data Generated after the Date of Keyword Deactivation |
|---|---|---|---|---|
Segments | Accounts included within a segment | Segments created using any of the following elements within the Intent category: Keyword Branded Research (Count) Generic Research (Count) Total Keywords Researched (Count) Total Research Activities (Count) | All accounts within the segment are included or excluded based on the most up-to-date set of keywords selected. In other words, if an account has researched only the specific deactivated keyword, it does not appear in the segment. Additionally, deactivated keywords cannot be used to configure segment filters. | |
Alerts | Alerts generated for segments and accounts that reach a user-defined threshold | Alerts based on accounts’ keyword engagement activity. | Keywords that are deactivated still appear in historically issued alerts. | Keywords that are deactivated are removed from future alerts. |
Keyword Admin | Addition and deletion of keywords | Settings → Branded Keywords, Generic Keywords tabs | Deactivated keywords are removed from the Branded Keywords and Generic Keywords tabs. Deactivated keywords and their associated metadata (who deactivated it and the date of deactivation) are maintained in a separate Deactivated Keywords tab. | |
Top Keywords | Lists of high impact keywords | Reports affected: Dashboard, Segment Analytics: All Activity, B2B Network Activity Account Details: Intent Sales Intelligence: Activities Metrics: Top Branded Keywords Top Generic Keywords | Deactivated keywords are no longer shown on these metrics and reports. | |
Keyword-based activity | Sum of user engagement with keywords | Reports affected: Dashboard Segment Analytics Metrics: All Activity B2B Network Activity | The impact of deactivated keywords on All Activity and B2B Network Activity is removed. | |
Predictive metrics | Metrics which are calculated based on engagement with keywords | Reports affected: Account Details: Scoring Trend Sales Intelligence: Activities – Graph Metrics: Engagement Score Buying Stage | Historical predictive scores remain the same after keywords are deactivated. The clickable nodes that appear in the Scoring Trend graphs: Show the active contributing keywords. Show the deactivated keywords, but with a Deactivated tag. | Predictive metrics are calculated based on the most recent set of keywords. The impact of deactivated keywords on predictive metrics decays over time. |
Timeline | Daily summary of account activity | Reports affected: Account Details → Timeline Sales Intelligence → Activities → Timeline Metrics: Number of keywords researched (x keywords researched a total of y times by z anonymous users) | Deactivated keywords optionally appear in the timeline after they are deactivated. Keyword-based user activity (x keywords researched a total of y times by z anonymous users) excludes contributions made by deactivated keywords. | |
Next Best Actions | Talking Points suggestions | Reports affected: Sales Intelligence → Actions Metrics: Talking Points | Deactivated keywords are removed from historical talking points. | Deactivated keywords are excluded from newly generated talking points. |
Restore individual deactivated keywords
To restore a deactivated keyword:
Go to Settings > Data Settings > Keywords > Deactivated Keywords.
In the list of keywords, locate the keyword and select Restore at the right.
A popup prompts you to optionally add the restored keyword to a keyword group.
Select Restore.
Restore multiple deactivated keywords
To restore deactivated keywords in bulk:
Go to Settings > Data Settings > Keywords > Deactivated Keywords.
Select the deactivated keywords that you want to restore.
Select Restore.
Restore multiple deactivated keywords
To restore deactivated keywords in bulk using a list:
Make a list with each deactivated keyword on a separate line.
Go to Settings > Data Settings > Keywords > 6sense Intent Keywords.
Select Add Keywords.
Select the product category.
Select the keyword type.
Copy and paste the deactivated keywords into the Keywords panel.
(Optional) Select an existing keyword group, or add a new one.
Select Add Keywords.