6sense allows you to keep only wanted data and campaign objectives from being used in various 6sense products using Exclusions. 6sense supports three types of exclusions: Company Exclusion, Website URL Exclusion, and Ad Inventory Exclusion.
Company Exclusion
Use Company Exclusion to exclude irrelevant companies from your 6sense accounts, which are used in ABM, predictive scoring, and Sales Intelligence. We currently support two ways to exclude companies:
Exclude companies by domain
Exclude companies by rules using your CRM Account fields
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Website URL Exclusion
Use Website URL Exclusion to stop tracking activities to web pages on your web properties that are not meaningful to marketing and sales, thus boost performance and focus of data analysis on ABM and Sales Intelligence, 6sense predictive scores and campaign targeting. We currently provide a rule-based exclusion capability for website URLs.
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Ad Inventory Exclusion
Use Ad Inventory Exclusion to exclude publisher from displaying your campaign ads. Exclusion of ad inventory is provided at both the organization level and the campaign level.
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