Happy New Year from 6sense!
We’re only a few days into the new year, and the product team is full steam ahead with new features to kickoff 2021.
Don’t forget, you can now find all Breakthrough sessions on-demand in the Dojo. You can watch our SVP of Product and UX, Amar Doshi showcase the roadmap and get a closer look at what’s to come.
And now, on to the updates!
Segment Organization
Bringing a little joy-sparking philosophy into your 6sense workday with folders to organize your segments, tags to make finding your segments easier, and search tools to help you find the segments you need now.
Learn more about folders, tags, and search.
Sales Intelligence: Team Cadences/Shared Sequence for SalesLoft and Outreach
Now your sales teams can take advantage of shared cadences and sequences for both SalesLoft and Outreach platforms.
We‘ve enhanced our Sales Intelligence integration with SalesLoft and Outreach to enable users to select from Team Cadences/ Shared Sequences available to them by their organizations in addition to the personal cadences/sequences, while engaging with their next best contact using Add to SalesLoft or Add to Outreach on Actions tab.
Additional Activities and Timeline filter options
Another highly requested enhancement to Sales Intelligence Activities tab delivered! Now you can visualize more activities and easily filter between activities relevant to your in-market scores v. those that are not.
Admins have more activity type options to include for visibility in the Activities graph and timeline sections of Sales Intelligence.
Users can visually distinguish between activities that are influencing 6sense predictive scores and the ones that do not influence predictive scores (displayed in gray).
Users can filter on both graph and timeline views to show All activities or Relevant activities influencing the Predictive Scores (default is All).
Learn more here.
6sense Campaign Analytics for LinkedIn Ads
We are excited to deliver account-level metrics tied to revenue on your LinkedIn campaigns using 6sense synced segments.
Learn more about campaign analytics here.
Integrations
6sense for Adobe Analytics and Target
6sense for Adobe Analytics and Target integration is now live in the Adobe App Exchange!
This powerful combination allows you to identify account traffic patterns and directly engage the visitor in relevant content consumption. Quickly spin up A/B testing to double down on your most effective campaigns, while providing customized reporting based on industry verticals, segmentation, and buying journey.
Learn more.
Microsoft Dynamics 365 for Sales Cloud Integration
Customers on Microsoft Dynamics CRM (cloud) can now sync static or dynamic lists for use in 6sense segments! Once Dynamics credentials are entered, admins can sync Marketing Lists in Dynamics by clicking on “Sync From CRM” in the 6sense segment builder.
Learn more about integration requirements.
Real-Time Scoring for Marketing Automation Platforms
6sense Real-Time Lead Scoring API allows you to score leads in your favorite marketing automation platform (MAP). 6sense dynamically updates leads in your MAP to give you the latest scores so you can prioritize and orchestrate marketing campaigns.
A few highlights:
score new leads in real-time in MAP
update existing scores as 6sense predictive models learn
configure score mappings natively in the 6sense ABM Platform
Learn more.
6sense JavaScript Web Tag: Domain Inclusion List
We’ve improved the 6sense JavaScript web tag by adding your domain to the inclusion list to ensure only the intended data is collected where the tag is placed. Read the FAQ here or learn more about 6sense JavaScript Web Tag here.
What you should do next: All domains of existing web activities have been automatically added to the inclusion list. If there are unrelated domains, you can remove them from the list on the UI.
Rule-based Company Exclusion
Now users can configure rules-based exclusion on your CRM data to filter out accounts that your organization has identified as not part of your target ICP, or non-buyers. For example, you might want to filter our partners or competitors so their activity doesn’t contribute to your 6sense account, data pipeline, modeling, and mastered set of accounts.
Excluding these companies is managed at the company level. Now, instead of excluding thousands of domains individually, users can exclude companies with rules. As with domain exclusion, accounts excluded by rules do not appear in ABM segments, campaigns, orchestration, Sales Intelligence, and predictive scoring.
Learn about rules-based exclusions.
