Delivering on the RevTech Revolution promise, 6sense continues to combine multiple intent data sources — including our proprietary keyword-based intent — to enable advanced segmentation, create engaging customer experiences and allow B2B teams to predictably deliver on revenue targets.
G2 is a software review site and provider of intent data. Buyers read reviews and compare products to evaluate purchase decisions, indicating buying intent. Intent helps companies understand buyer journeys and which accounts have the highest likelihood of purchasing. G2 intent data is derived from profile visits, sponsored content visits, category page visits, competitor page visits, and alternative page visits on G2.com.
The integration with 6sense makes intent data from G2 readily available to include when building 6sense segments for mutual customers that have paid G2 buyer intent subscriptions.
G2 subscription requires that you be a G2 Pro, Power, or Power+ customer with access to Buyer Intent.
Value Specific to 6sense Customers
Differentiators:
6sense is the only ABM solution which supports multiple products and multiple categories of intent data from G2.
6sense is the only ABM solution which provides a one click seamless and secure activation via OAuth to integrate your buyer intent data into the 6sense platform.
With 6sense, data across platforms and sources is consolidated in a single place. The 6sense integration ensures G2 data is readily available seamlessly and securely via OAuth and is actionable with insights provided to properly engage accounts given the buying stage. Built-in account fit functionality allows for the best use of data, in more ways, across teams, making prioritization and optimization possible. Engage the right accounts in the best way without wasting resources pursuing accounts that may show interest in your brand but are not an ICP fit for your solution. Target based on intent with precision, at scale, with 6sense and G2.
Imagine all of your engagement, intent, and predictive data available in a single platform. With 6sense, you can now orchestrate all your signals and insights, making the data more actionable than ever before.
For example:
Automatically source missing contacts at accounts showing intent and push contacts and insights directly to a sales engagement platform to streamline prospecting.
Identify the best message and instantly launch marketing and advertising programs to accounts based on intent.
Prioritize accounts based on how valuable each one is to your business.
Get Started
Before beginning the following, find your G2 credentials which have been provisioned access to G2 buyer intent. You may ask your G2 admin to create a new set of credentials for your org, or you can simply use your admin’s credentials.
If you have recently logged in to an active session on my.g2.com and those cookies are still saved, this integration process will automatically use those credentials. If this is not desired, clear your cookies before proceeding.
Note: It is important for your user to have been provisioned G2 product or category buyer intent
In 6sense:
Log onto your 6sense ABM platform and navigate to Settings > Integrations > Intent. Click on G2 integration tile.
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Click on Connect to integrate the G2 with the 6sense platform.
Ensure that all the steps which are mentioned on the prerequisites screen has been configured in your G2 account. Click the checkmark to confirm and click Next.
Click on Sign in to G2 and enter your G2 credentials in the pop-up.
Ensure popup blockers are disabled.
Be sure to use the G2 credentials of a user that has access to buyer intent on G2.
If you have an active session or a cookie saved with my.g2.com, this will automatically use your saved session credentials. If you have already logged in previously or ended up using your previous session and would like to change the user, clear your cookies before clicking Sign In again to update your credentials. Clearing cookies will cause you to be logged out of the 6sense platform so you will have to start over from step.
After successful sign-in on G2, you should see the below screen depicting that the integration status is Active.
Within 72 hours, a historical dump starting from a week ago going back 60 days’ worth of buyer intent data from G2 will automatically be integrated into your org’s 6sense ABM platform and be available for use within Segmentation.
G2 Product Mapping
Product Mapping is the prerequisite step to obtain G2 activity intent data on the Sales Intelligence timeline. Currently, the G2 activity data is only displayed on the Revenue AI for Sales platform, available to Growth, Enterprise, and Enterprise Lite packages. However, this feature will soon be extended to the ABM platform.
Navigate to G2 by clicking on Settings > Integrations, and then click on G2.
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Navigate to the Configure page, MAP the 6sense Internal Product to the G2 Product, and then click on Finish to complete the mapping.
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After completing the Product Mapping, you will find the mapping on the Manage page of the G2 integration.
Switch Account/Disconnect User
Click on Edit Information in the G2 integration page.
Provide the consent for prerequisites and click Next.
To switch the users or to disconnect the integration, click on Sign out.
Click on Proceed to disconnect the G2 integration. New user can log in by clicking on Sign in to G2.
The data available will be dependent on what level of buyer intent data subscription you have from G2. Not all G2 customers have a buyer intent data subscription. Check with your G2 CSM if you have any questions on your subscription.
To use the feature, simply go to Segments in the left navigation, then click on:
Create a segment
Select Filters
Add Filter
Under Intent within the Segment filters, you should see the G2 buyer intent.
G2 intent data is visualized in Segment Performance reports and Funnel Insights reports. This data is visualized in the Cohort Performance chart in the Intent bucket, as well as the Activities By Source table.
When you click on the G2 intent data, the Activity Descriptions displayed are inclusive of all of the data from the G2 segment filters.
Segment Filters Available
G2 Buyer Intent Category Pageviews:
Show me all customers looking at ____ Category on G2
G2 Product Profile Pageviews:
Show me all customers looking at my ____ product on G2
G2 Comparison, Alternatives, and Ad Pageviews:
Show me all customers comparing my product to another OR
Show me all customers looking at alternatives to my product OR
Show me all customers looking at my advertisements on G2
Example Use Cases
There are many use cases that demonstrate how incorporating G2 intent data into 6sense segments informs engagement strategies to drive business results. Note this integration is applicable for 6sense customers that are also G2 customers with paid buyer intent subscriptions.
Use case: Uncover prospective accounts (not already on TAL or ICP)
Action: Signals need for an awareness campaign.
Use case: Monitor customer health
Intent: Customer account is comparing solutions and researching competitors.
Action: Signals need for CSM outreach or competitive takeout efforts.
Use case: Identify expansion opportunities
Intent: Customer account is researching a solution that you can offer, but the customer account doesn’t currently own.
Action: Signals need for a solution-specific awareness campaign or sales outreach specific to the additional solution.
FAQ
Q: Do I need to have a G2 Buyer Intent data subscription to access the G2 data in the 6sense platform?
A: Yes, one of the main prerequisites for this integration is that the customer should have a G2 Buyer Intent subscription. While 6sense doesn’t restrict users from signing in, it is the customer’s responsibility to ensure they have a buyer intent subscription so that G2 data can be leveraged in the 6sense platform.
Q: Is G2 data visible on the 6sense dashboard for legacy ABM customers?
A: No, currently, G2 data is only displayed on the Revenue AI for Sales platform, available to Growth, Enterprise, and Enterprise Lite packages.
Q: How frequently is G2 activity data updated in the 6sense platform?
A: G2 data is added to your 6sense organization daily. The last G2 data file push can be viewed on the manage page of the 6sense<>G2 integrations UI.
Q: After integrating with the G2 platform, what happens if I sign out in the connect step of the G2 integration in the 6sense integration UI?
A: 6sense will wipe out all subscribed G2 activity data from the 6sense platform.
Q: What happens to my G2 data if I log out and a new user connects with the 6sense platform?
A: G2 follows a policy of providing the past 60 days of historical data to its users, and then sends daily updates. When a user first registers with 6sense, they will receive data from the previous 60 days. However, if a user logs out, their data is removed from 6sense.
The following scenarios apply for data retrieval upon logging back in:
If the same user re-logs in within 60 days, they will only receive the data for the period they were logged out
If the same user re-logs in after 60 days, they will receive data from the last 60 days.
These rules also apply to any user who logs in after a different user has logged in; they will be subject to the same data retrieval policies
Q: Once I integrate, how much time it will take to see that G2 data in the 6sense platform?
A: After a new user is connected, G2 will send the data within a 72-hour timeframe.