Integrating 6sense with HubSpot MAP/CRM

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This guide describes the process of integrating 6sense with a production instance of HubSpot CRM or MAP. This integration will perform nightly data syncs based on changes to CRM or MAP data.

MAP Integration

Things to know before you begin

  • This integration requires a HubSpot user that has super admin access.

  • Minimum Object Requirements for CRM and MAP Integrations for ABM Customers

  • Please log out of any HubSpot CRM or MAP sessions prior to beginning the integration as this can sometimes interfere with the integration process.

  • Customers on any of the following packages who are utilizing any Export/Enrichment use cases in the 6sense platform should enable the Enrichment App.

    • ABM Essentials

    • ABM Predictive

    • Data Workflows

    • Audience Workflows

    • Sales Intelligence

Integration steps

To set up your HubSpot MAP integration in 6sense, follow the steps below:

  1. Navigate to Settings by clicking on the gear icon on the top bar, and select Integrations.

  2. Click on HubSpot when presented with the list of supported MAP integrations.

  3. Click Connect in the top right of the HubSpot integration page.

  4. In the next step, you will see two HubSpot Apps.

    • 6sense App: This app syncs HubSpot MAP data to 6sense, allowing you to view Intent data, Predictive Analytics, and other insights layered onto your existing accounts. It also enables access to 6sense Sales Intelligence within HubSpot for customers with the Predictive package.

    • 6sense Enrichment App: This app facilitates exporting 6sense data into HubSpot to enrich your MAP accounts.

      • We recommend that both apps have the same user. However, if the customer prefers to log in with a different user for any reason, the new user authenticating in the Enrichment app must belong to the same HubSpot portal as the one logged into the 6sense app.

    • Note: ABM only package customers will only see the 6sense App since there is no enrichment use case.

  5. Click Sign in with HubSpot for the 6sense App.

  6. Once you have successfully signed in to the 6sense app, proceed to sign in to the 6sense Enrichment app.

  7. Once both sign-ins are authenticated, click Next.

  8. Enter Rest API limits and click Save & Next.

  9. Flip the Data sync flag to the ON state. Click Finish to complete the setup.

  10. Once valid credentials have been saved, 6sense will automatically begin to verify that the provided HubSpot user has sufficient permissions to access and sync the required data objects from HubSpot. If we detect that the integration user has sufficient permissions, then you will see the following screen:

Post-integration and what to expect

Now that the integration setup is complete, a permission check will run. If successful, HubSpot objects will be queued to sync, and this syncing process should complete within 24 hours. However, this sync may take longer depending on the number of records to be synced.

CRM Integration

Things to know before you begin

  • This integration requires a HubSpot user that has super admin access

  • Please see Minimum Object Requirements for CRM and MAP Integrations for ABM Customers for information on what objects will be synced. Objects synced will be based on your 6sense package.

  • Please log out of any HubSpot CRM or MAP sessions prior to beginning the integration as this can sometimes interfere with the integration process.

  • Customers on any of the following packages who are utilizing any Export/Enrichment use cases in the 6sense platform, should enable the Enrichment App.

    • ABM Essentials

    • ABM Predictive

    • Data workflows

    • Audience workflows

    • SI Team, Growth and Enterprise/Lite

Integration steps

  1. Navigate to Settings and select the Integrations tile.

  2. Click on HubSpot when presented with the list of supported CRM integrations.

  3. Click Connect in the top right of the HubSpot integration page.

  4. In the next step, you will see two HubSpot Apps.

    • 6sense App: This app syncs HubSpot CRM data to 6sense, allowing you to view Intent data, Predictive Analytics, and other insights layered onto your existing accounts. It also enables access to 6sense Sales Intelligence within HubSpot for customers with the Predictive package.

    • 6sense Enrichment App: This app facilitates exporting 6sense data into HubSpot to enrich your MAP accounts.

      • We recommend that both apps have the same user. However, if the customer prefers to log in with a different user for any reason, the new user authenticating in the Enrichment app must belong to the same HubSpot portal as the one logged into the 6sense app.

    • Note: ABM only package customers will only see the 6sense App since there is no enrichment use case.

  5. Click Sign in with HubSpot for the 6sense App.

  6. Once you have successfully signed in to the 6sense app, proceed to sign in to the 6sense Enrichment app.

  7. Once both sign-ins are authenticated, click Next.

  8. Enter a Rest API limit value and click Save & Next. 10,000 to 12,000 calls is a recommended starting value.

  9. Flip the Data sync flag to the ON state. Click Finish to complete the setup.

  10. Once valid credentials have been saved, 6sense will automatically begin to verify that the provided HubSpot user has sufficient permissions to access and sync the required data objects from HubSpot. If we detect that the integration user has sufficient permissions, then you will see the following screen:

Post-integration and what to expect

Now that the integration setup is complete, a permission check will run. If successful, HubSpot objects will be queued to sync, and this syncing process should complete within 24 hours. However, this sync may take longer depending on the number of records to be synced.

FAQ

Can I be notified if there are any issues with exceeding API Limits or if the HubSpot credentials expire?

Yes. Please refer to Manage Recipients for System Notifications for additional information.