The Advertising Campaign details > Ads tab helps you manage your ad campaign.
The Ads tab shows the ad groups and individual ads associated with the campaign, along with delivery and performance metrics. You can review ad status, performance data, and manage ad groups and ads. All metrics update based on the selected delivery timeframe.
Each ad group and individual ad includes action icons at the far right of the row. These icons allow you to rename or deactivate the selected ad group or ad.
Tip: Use the delivery timeframe filter at the top right to focus the results. By default the tab displays data from the entire lifetime of the campaign. You can narrow it to the last 7 or 30 days, or set a custom date range.
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Ads and groups table
The Ads tab displays a table list of ads. The total number of ads uploaded is shown above the table. Ad groups appear at the top level and expand to show the group members.
You can select an ad group to expand the list to show the individual ads within that group.
Each ad group and ad row displays:
Ad / Ad group: Name of the ad group or individual ad.
Status: Current status, for example, Active, Inactive, or Deactivated.
An ad group can be Active even if one or more ads within it are Inactive.
Accounts reached: Number of accounts reached.
Impressions: Total impressions served.
Clicks: Total clicks.
CTR: Click‑through rate.
ACTR: Account‑level click‑through rate.
eCPM: Cost per 1,000 impressions.
eCPC: Cost per click.
Spend: Total spend.
Viewability: Percentage of ad impressions that were measured as viewable by the user.
AVTR: Account view-through rate.
Edit or deactivate an active ad
To edit the name of an active ad or ad group, use the pencil icon at the right side of its row.
To deactivate an active ad, use the power icon at the right side of its row.