The Performance Trend Report allows marketers to quickly understand how your Advertising campaigns are performing.
All ABM users in 6sense can view the report. SI users must be Primary or Sales Administrators to view the report; Sales SDR and AE users cannot access the report.
To access the report, go to ABM > Reports and look in the Campaigns section.
Alternatively, select the report from the Advertising > Campaigns tab.
Use the GROUP menu to group data by day, week, month, quarter, or year.
Visualize the relationship between two metrics on the chart by selecting from the drop downs at the top.
Adjust the dimension of data you want to examine by clicking on the dropdown By Time and selecting from the available dimensions.
Slice campaign performance to reveal insights with easy-to-use filters. Search for specific campaign folders and campaigns in the fields at the bottom.
Modify columns to prioritize your most important metrics.
Visualize the relation between two metrics on the Performance Trend Chart. Spend, Impressions, eCPM, Clicks, eCPC, and Accounts reached are all available for plotting.
FAQ: Advertising Performance Trend Report
What are the earliest dates that can be queried?
Lifetime statistics are available for all customers.
What campaign types are shown here?
6sense Advertising, 6sense Contextual, 6sense Retargeting, LinkedIn Advertising, LinkedIn segment Syncs, and EMCs are included in PTR.
Availability of LinkedIn reporting is subject to LinkedIn minimums.
What are the different time units available to group performance by?
The report can be grouped by the following time units: day, week, month, and quarter (calendar).
How is the “last x days” calculated?
6sense counts backwards from the last completed day. For example, if you run a query for the last 7 days on Oct 27th 8am UTC, it would pull stats for Oct 20 through Oct 26th. There is lifetime data for the lookback feature.
Is performance from External Media Campaigns included?
Yes. Performance from EMCs is included.
Is performance from LinkedIn Advertising campaigns included?
Yes. Performance from LinkedIn Advertising campaign is included.
Is performance from 6sense Segments for LinkedIn included?
Yes. Performance from 6sense Segments for LinkedIn is included.
What are best ways to use this report?
We recommend using this report to analyze popular time intervals that you can re-use and update for weekly, monthly, and quarterly reporting.
What day of the week does a “week” begin?
In 6sense reporting, weeks begin Monday, 00:00 UTC.
What months do “quarters” represent?
The report follows the calendar quarter schedule:
Q1 – January through March
Q2 – April through June
Q3 – July through September
Q4 – October through December
How are Country and Region defined?
Country and Region level data uses the 6sense account country and region. It is not where the impression itself was served.