6sense exclusions allow you to keep only wanted data and campaign objectives from being used in various 6sense products. 6sense supports three types of exclusions:
Company
Website URL
Ad inventory
Company exclusion
You can exclude irrelevant companies from your 6sense accounts, which are used in Revenue Marketing, Predictive scoring, and Sales Intelligence. 6sense currently supports the following ways to exclude companies:
Exclude companies by domain
Exclude companies by rules using your CRM Account fields
Refer to Company Exclusion.
Website URL exclusion
You can prevent tracking activities for web pages on your web properties that are not meaningful to marketing and sales, to boost performance and focus of data analysis on Revenue Marketing and Sales Intelligence, Predictive scores, and Advertising campaign targeting. 6sense provides a rule-based exclusion capability for website URLs.
Refer to Website URL Exclusion.
Ad inventory exclusion
You can exclude a publisher from displaying your campaign ads at both the organization level and the campaign level.
Refer to Ad Inventory Exclusion.