Minimum Object Requirements for CRM and MAP Integrations for Stand-Alone Revenue AI for Sales Platform Customers

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This document contains all the mandatory objects required from the customer’s Salesforce/Dynamics/HubSpot CRM and Eloqua/HubSpot/Marketo/Marketing Cloud Account Engagement MAP that must be synced with the 6sense Revenue AI for Sales platform during onboarding. We require read permissions for all the listed objects.

Note: If there are any other objects you wish to sync as mandatory objects during onboarding with the mentioned packages, please open a support ticket for the integrations team, providing details about the use case. The Advanced ABM package has to be enabled to enable Enterprise/Enterprise Lite for Revenue AI for Sales customers.

CRM Integrations

Salesforce CRM

External Object Name

6sense Object Name(Backend)

6sense Object Display Name

Enterprise/Ent Lite)

Growth

Teams

Purpose

Account

account

SFDC Account

YES

YES

YES

Mandatory for all the packages, it is used in all downstream areas such as Segments, Orchestration, Predictive, etc

Campaign

campaign

SFDC Campaign

YES

NO

NO

Used in Data Science models

CampaignMember

campaignMember

SFDC Campaign Member

YES

NO

NO

Used in Data Science models

Contact

contact

SFDC Contact

YES

YES

YES

Mandatory for all the packages, it is used in all downstream areas such as Segments, Orchestration, Predictive, etc

Lead

lead

SFDC Lead

YES

YES

YES

Mandatory for all the packages, it is used in all downstream areas such as Segments, Orchestration, Predictive, etc

Opportunity

opportunity

SFDC Opportunity

YES

YES

YES

Mandatory for all the packages, it is used in all downstream areas such as Segments, Orchestration, Predictive, etc

OpportunityContactRole

opportunityContactRole

SFDC Opportunity Contact Role

YES

NO

NO

This object defines which contacts are involved in ongoing opportunities in the org; This is used in models in contact intent models and contact profile fit models

Product2

product2

SFDC Product

YES

NO

NO

Consists of Product information

OpportunityHistory

opportunityHistory

SFDC Opportunity History

YES

YES

YES

This data is shown on sales intelligence dashboard

User

user

SFDC User

YES

YES

YES

Very essential for all the packages, it is used in all downstream areas such as Segments, Orchestration, Predictive, etc

Task

task

SFDC Task

YES

NO

NO

This is used in Reach models

Event

event

SFDC Event

YES

NO

NO

This is used in Reach models

Opportunity_Product__c

Opportunity_Product__c

Opportunity Product

YES

NO

NO

Consists of relationship between Product and opportunity which is needed for Ent and Ent lite packages

HubSpot CRM

External Object Name

6sense Object Name(Backend)

6sense Object Display Name

Enterprise/Ent Lite

Growth

Teams

Purpose

Contacts

contacts

Hubspot CRM Contacts

YES

YES

YES

Mandatory object for all the packages

Companies

companies

Hubspot CRM Companies

YES

YES

YES

Mandatory object for all the packages

Deals

deals

Hubspot Deals

YES

YES

YES

Mandatory object for all the packages which tells opportunities wrt account or contact

Line Items

line_items

Hubspot Line Items/Opportunity Product

YES

YES

NO

Opportunity product will have the information about which product the opportunity belongs to

Associations

dealContactRelation

Hubspot Deal Contact Relations/Opportunity Contact role

YES

YES

NO

These are relational objects. This object is required if deal object is getting synced

Associations

dealLineItemRelation

Deal Line Item Relation

YES

YES

NO

This is relational object and it should be part of sync

Owners

owners

Hubspot Owners

YES

YES

YES

Mandatory object for all the packages

Associations

dealCompanyRelation

Hubspot Deal Company Relations

YES

YES

NO

This is relational object and it should be part of sync

Pipelines

pipeline

Hubspot Pipeline

YES

YES

YES

This defines stages of Deals/contacts/companies with the engagement of the org

Pipelines->deals/contact/company

pipelineStages

Hubspot Pipeline Stages

YES

YES

YES

This defines stages of Deals/contacts/companies with the engagement of the org

Dynamics CRM

External Object Name

6sense Object Name(Backend)

6sense Object Display Name

Enterprise/Ent Lite

D(Growth)

C(Teams)

Purpose

Account

accounts

Dynamics Account

YES

YES

YES

It is mandatory for all the packages. It is used in all the downstream modules

Contact

contacts

Dynamics Contact

YES

YES

YES

It is mandatory for all the packages. It is used in all the downstream modules

Lead

leads

Dynamics Lead

YES

YES

YES

It is mandatory for all the packages. It is used in all the downstream modules

opportunity

opportunities

Dynamics Opportunity

YES

YES

YES

It is mandatory for all the packages. It is used in all the downstream modules

Campaign

campaigns

Dynamics Campaign

YES

NO

NO

Campaigns are used in Enterprise plans

OpportunityProduct

opportunityproducts

Dynamics OpportunityProduct

YES

YES

NO

Opportunity prod will have the information about which product the opp belongs to

SystemUser

systemusers

Dynamics SystemUser

YES

YES

YES

It is mandatory for all the packages. It is used in all the downstream areas

MAP Integrations

HubSpot MAP

External Object Name

6sense Object Name(Backend)

6sense Object Display Name

Enterprise/Ent Lite

Growth

Teams

Purpose

Contacts

contacts

Hubspot Contacts

YES

NO

NO

MAP integration is enabled only for plan Enterprise and Ent lite customer and contact object is used in all downstream modules

Companies

companies

Hubspot Companies

YES

NO

NO

MAP integration is enabled only for plan Enterprise and Ent lite customer. Companies object is used in all downstream modules

Email->Events, Engagements,Subscriptions->timeline, forms

activities

Hubspot Activities

YES

NO

NO

Used in Data science models

Contacts->Lists

contact_list

Hubspot Contact List

YES

NO

NO

Forms

Forms

HubSpot Forms

YES

NO

NO

Includes Form Names for the Form submission activity

Marketo MAP

External Object Name

6sense Object Name(Backend)

6sense Object Display Name

Enterprise/Ent Lite

Growth

Teams

Purpose

Leads

contacts

Marketo Lead

YES

NO

NO

MAP integration is enabled only for plan Enterprise and Ent lite customers. Lead object is used in all downstream modules

Activities

activities

Marketo Activity

YES

NO

NO

Activities data are used in data science models

Campaigns

campaigns

Marketo Campaign

YES

NO

NO

Campaigns data are used in data science models

Programs

programs

Marketo Program

YES

NO

NO

This object consists of all the marketing initiatives such as Event programs, Engagement events, Email activities etc. that are required to models

Eloqua MAP

External Object Name

6sense Object Name(Backend)

6sense Object Display Name

Enterprise/Ent Lite

Growth

Teams

Purpose

Contacts

contacts

Eloqua Contact

YES

NO

NO

Contact object is used in all the downstream areas.

Activities

activities

Eloqua Activity

YES

NO

NO

This is used in data science models

Campaigns

campaigns

Eloqua Campaign

YES

NO

NO

This is used in data science models

Marketing Cloud Account Engagement (formerly Pardot) MAP

External Object Name

6sense Object Name(Backend)

6sense Object Display Name

Enterprise/Ent Lite

Growth

Teams

Purpose

Prospect

prospect

Pardot Prospect

YES

NO

NO

Contact object is used in all the downstream areas.

Visitor Activity

activities

Pardot Activity

YES

NO

NO

This is used in data science models