Tracking Pixel Provider Compatibility Matrix

Tracking Pixels work only on external advertising platforms and placements that support third-party 1×1 image pixels. Provider support varies by platform, placement type, and event type (impression vs. click).

Use this matrix to confirm:

Whether your provider supports Impression Pixels, Click Pixels, or both.
Where pixels can be applied, for example, campaign level vs. ad level.
Whether setup is Self-serve, Support-assisted, or Provider-restricted.
Important: Provider capabilities and policies can change. Always validate third‑party pixel support directly with your advertising platform before launching.

Provider	Impression Pixel Support	Click Pixel Support	Supports Both	Supported Level	Implementation Type	Provider Documentation
CM360	Available	Available	✅	Campaign Ad group Ad level	Self-serve	Track ads and creatives with third-party URLs Set up an impression pixel and click tracker Campaign Manager 360 Macros
DV360	Available	Unavailable	❌	Ad level (Requires HTML image tag, for more information, refer to FAQ: Tracking Pixels)	Self-serve	Add third-party tracking tags
Google Ads – Search	Unavailable	Unavailable	❌	Not applicable	Provider-restricted
Google Ads – Video/YT	Unavailable	Unavailable	❌	Not applicable
Google Ads PMax – Video	Unavailable	Unavailable	❌	Not applicable
Google Ads PMax - Display	Available	Unavailable	❌	Campaign Ad group Ad level	Support-assisted	Third-Party Measurement Implementation Request
Google Ads Display	Available	Unavailable	❌	Campaign Ad group Ad level	Support-assisted	Third-Party Measurement Implementation Request
The Trade Desk	Available	Unavailable	❌	Ad level	Self-serve
StackAdapt	Available	Available	✅	Ad level	Self-serve
Amazon DSP	Unavailable	Unavailable	❌	Not applicable
Linkedin	Unavailable	Unavailable	❌	Not applicable
Meta	Unavailable	Unavailable	❌	Not applicable	Provider-restricted
Basis	Available	Available	✅	Campaign Ad level	Self-serve
Reddit	Unavailable	Unavailable	❌	Not applicable	Provider-restricted
X / Twitter	Unavailable	Unavailable	❌	Not applicable	Provider-restricted
Zeta Global	Available	Available	✅	Ad level	Self-serve	Zeta Implementing Pixels
Xandr	Available	Unavailable	❌
Beeswax	Available	Unavailable	❌
Inzynk	Available	Available	✅

Implementation type definitions:

Self‑serve: Customers can create and deploy pixels without assistance.
Support‑assisted: Setup requires help from 6sense or the ad platform.
Provider‑restricted: Pixel creation or usage is limited to select members or vendor integrations.