Featured Releases
Advertising
Associate Advertising Campaigns to Purchase Orders and Products
Marketers can now associate an advertising campaign to a Purchase Order or a 6sense Product (for Predictive customers). After the association is made, campaigns can be grouped or filtered by purchase order and/or product selections. This release will enable customers to better manage reporting and invoicing according to their unique business structure.
Improved segment Sync Management
Our segment sync management has been upgraded to streamline workflow with centralized visibility and flexible sync limits. Our marketing users currently have to navigate through multiple screens to understand the performance and statuses of their segment syncs. This hinders their ability to holistically review performance and promptly rectify errors. Additionally, users have to contend with the limitation of 5 syncs per platform, creating a fragmented experience that doesn’t cater to the diverse needs of their workflows.
With these major use cases, the new Segment Sync Management feature not only simplifies audience syncing workflow but also,
Empowers users to have better control and enhanced flexibility over segments that are being synced across different channels.
Provides adequate Admin level controls to toggle on/off segment syncs.
Provide flexibility to split contracted sync limit as per need. No wasting time on approvals and additional sync purchases.
Multi-Dimension Reporting
Expanding upon our existing Performance Trend Report, 5 new dimensions will be made available to pivot your advertising performance into the view of your choice. In addition to the existing Time dimension, you can now organize your advertising performance by: Segment, Campaign Type, Product, Purchase Order, and Campaign! Some dimensions will have additional groupings which allow you to change the granularity of the selected dimension.
Sales Intelligence
Links to “Find People” from Intent locations on the Sales Intelligence Account Details Page
In addition to what we released in January for Keyword Intent activity, SI users will be able to quickly search 6sense for any available People profiles from the Intent locations listed on the Timeline and Web Activities tabs of the Account Details Page.
The new icon and link will be available wherever an Intent location is available on the Account Details Page and it will take users to the Discovery tab with appropriate filters applied for that location.
In some cases, we may not have people profiles in that specific location leading to zero results on Discovery. We recommend users to modify their filters and widen the search in such cases.
Other Releases
User Management
In this release, we have enhanced security measures by selectively hiding user management access from non-Admin users. This feature will now only be accessible by Primary Administrators and all application Administrators. This ensures a more streamlined and secure experience, focusing on simplicity and tailored access for different user roles.