Featured Releases
Integrations
HubSpot Known Web Activity Solution:
The Problem: Getting Activity Data from HubSpot MAP
HubSpot MAP does not have an API to return Web Activity for Known Contacts. This solution will allow 6sense customers to attribute web activities to Contacts stored in HubSpot MAP
Prerequisites:
Advanced customer
Either ABM Advanced or SI Enterprise / Enterprise Lite
Existing integration of HubSpot MAP
Existing Web Tag 2.0 implementation
Solution benefits:
De-anonymize web visits for contacts already known in HubSpot MAP (currently anonymous in 6sense today)
Better-target and engage with high-value stakeholders researching our customer’s products & brand
G2 in RevAI for Marketing and Predictive Models
We’re excited to announce an expansion of G2 activation for mutual customers:
Customers will now be able to see G2 activities across the ABM application (Account Timeline, Scoring Trend etc.)
G2 Crowd activities will also be available in predictive models
This brings the G2 integration to completion, surfacing the G2 activities across both RevAI for Sales and RevAI for Marketing, and including the G2 activities as inputs to customer’s predictive models.
Workflows
Data Workflows: Enrichment:
We are thrilled to announce the limited release of our Data Workflows: Enrichment application as of March 12th, 2024.
Data Workflows: Enrichment is a new 6sense application that enables account, contact, and lead enrichment of CRM data in real-time, on-demand, or on-schedule. It will support your needs across a range of critical use cases, such as:
Ability to deliver accurate data to sellers in CRM via automated real-time enrichment
Proactively re-enrich previously acquired 6sense Sales Intelligence contact and account records on a regular schedule within CRM
Update and fully enrich existing CRM records on-demand or on-schedule with 6sense’s comprehensive data set
Enhance your CRM by adding new, enriched in market account and contact data
Push 6sense predictive account and contact scores to CRM
Eligible Sales Intelligence customers with Salesforce or HubSpot CRM will receive communication from 6sense marketing for information on the limited release program.
Sales Intelligence
Privacy enhancements – Data redaction from SI Export History:
To assist our customers in their Opt-Out List obligations, 6sense is now offering an additional method to track within Customer’s previously exported file history those contacts previously ingested/downloaded by a customer from 6sense. (The same for which 6sense provided notice to Customer of such contact’s request for removal from the 6sense B2B Contact Database.)
In “Past Export” CSVs, we will identify contacts that have requested to opt-out in a column called ‘Is Redacted’. If a particular contact has requested removal from the 6sense B2B Contact Database, ‘Is Redacted’ will be marked TRUE.
Additionally, all fields for that contact will be blank in “Past Export” CSVs except for the following, which will continue to be maintained:
CSV for People record exported to CRM
6sense Company Id
6sense People Id
CRM People Record Id
CRM Company Id (if mapped)
Credit Deducted
Is Redacted (True/False)
CSV for People records exported as CSV
6sense Company Id
6sense People Id
Credit Deducted
Is Redacted (True/False)
Enable Chrome Extension workflows on Salesforce
Problem Statement: Sales professionals spend a significant amount of time prospecting in CRMs. The Salesforce workflows on the 6sense Chrome Extension will ensure that insights are available to Sales team members in places where they spend time the most.
Solution:
This enhancement allows for Sales team members to leverage 6sense insights when on the account, lead and contact detail pages, eliminating the need for tab switching and manual data entry. Lead, contact, and account profiles are now readily accessible within Salesforce, providing users with comprehensive prospect insights at their fingertips.
Key Features:
Lead Profiles: View detailed lead profiles directly within Salesforce, including activity history and engagement metrics
Contact Profiles: Access comprehensive contact information within the contact record, enabling users to identify key decision-makers and influencers effortlessly.
Account Profiles: Gain a holistic view of account health, engagement trends, and predictive analytics without navigating away from Salesforce.
Google Postmaster Integration:
Introducing Google Postmaster Integration for Conversational Email! Now you can review spam rates and domain best practices for your AI inboxes, optimizing email deliverability like never before. Gain insights and enhance inbox placement effortlessly with this powerful integration.
Unsubscribe Link:
Big news! Marketing teams can now add an unsubscribe link to AI signatures with Conversational Email Link. Stay compliant with email provider rules effortlessly, ensuring top-notch email practices every time.
Other Releases
Email Notifications on Daily Synchronization Delays:
Primary Administrators of the account will receive automated email notifications in the case of any delays during the daily data synchronization process. In such cases, Primary Administrator will also receive another automated email when data synchronization gets successfully completed.