Featured Releases
Revenue AI for Marketing (RAIM)
Advertising Updates:
End the segment Sync ‘Grace Period’
Completed the launch of in-product restrictions if clients try to launch segment syncs when already above their contracted allotment. This feature was first announced in February during the launch of the segment sync management page and unified sync pricing model. A ‘grace period’ was offered to clients to give everyone time to prepare.
Offer Dynamic UTM Parameters for Native LinkedIn Campaigns
Launching dynamic UTM parameters, similar to those used for Display campaigns, now for native LinkedIn social campaigns.
Fiscal Year Reporting comes to Advertising
Leverage the new fiscal year settings throughout Advertising to align 6sense reporting with your company defined fiscal year. Coming later this month.
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Email Deliverability
We’re thrilled to announce a new toolbox to enhance email deliverability for your conversational emails. This release includes “Email Inbox Warmup,” “Bounce Prevention,” and “Restricted AI Inbox Alert.”
Our previous release introduced postmaster integration and bounce analytics, helping you understand email performance. Now, we’re providing tools to actively improve deliverability.
Email Inbox Warmup gradually increases your email sending volume to build a positive sender reputation, ensuring your emails land in inboxes, not spam folders.
Bounce Prevention uses advanced algorithms to verify email addresses before you send, reducing bounces from invalid addresses or full inboxes.
Restricted AI Inbox Alert notifies you if your campaigns experience high bounce rates, allowing you to address issues quickly by removing invalid addresses or tweaking email content.
6QA Analytics:
Activity Targets
Activity Targets give you a target number of sales activities and reached contacts to aim for when working 6QAs. By looking at the number of sales activities and reached contacts on 6QAs at the time of conversion, we can help you to set data driven benchmarks for your sales teams.
Total or Percentage Analysis Toggle
Get a clearer read on worked vs. unworked trend by toggling the age analysis chart to view the data by the percent vs. total.
Segments:
Segment Analytics and Account Detail pages
To optimize the performance of the segment analytics and account detail pages, the supported date range is now limited to 180 days.
Revenue AI for Sales (RAIS)
SI UX Improvements to Company and People details page, and improved Temperature definition
We have been conducting research on improving usability of the SI product for several months, and we are releasing a few changes in August based on the feedback we have heard from our users:
Reduced space on the top overview section of the company details page & people details page to show more commonly used data points upfront
Combined and enhanced Engagement activity and timeline graph for better readability
Combined “Intent” and “Web Activities” for quick access and reducing clicks
Enhanced people details UI with a combined section for Skills, Interest, Experience, Education – to enhance readability
Improvements to Temperature definition to better align it with 6QA (for Predictive customers), and incorporating rate of change of engagement activities in recent past
HubSpot app re-consolidation
Advancing in the 6sense and HubSpot partnership roadmap, we want to get the 6sense app not only listed on the marketplace, but also certified from HubSpot.
Currently, the double authentication that is required for HubSpot CRM customers to view the Sales Intelligence cards is not inline with the certification policy.
Therefore we have re-structured the 6sense ‘s HubSpot apps into two applications as follows –
Syncs application [ Listed and Certified ], which under the common authentication will enable
CRM syncs
MAP syncs
Sales Intelligence cards in CRM
Record Enrichment application [unlisted and uncertified], which will have a separate authentication
The earlier enrichment application will be sunset
Benefits:
Faster onboarding and less dependency on PCs
No cross app dependencies
Compliance with HubSpot policies
Expected changes from the release:
Requisite communications will be dispatched to HubSpot admins with clear instructions for smooth re-auth of the integration. For queries, the support team and the CSM team shall be enabled sufficiently.
Existing HubSpot customers will have to carry out re-authentication from the 6sense Integration catalogue.
Non-predictive customers ( ABM ) will see a 6sense card on HubSpot ( Company and Contact object ) which will display a text message as follows – “Kindly contact support for plan upgrade to access 6sense Sales Intelligence”
Added admin configuration to disable CSV download of SI Dashboard records
Currently admins have an option to disable export of 6sense company and people record data as CSV. There was no configuration to disable download of SI Dashboard data (mostly customer CRM data) as CSV. We have now added a configuration under “SI Actions Settings” where admins can disable download of Dashboard data as CSV. This will enable admins to have better control on what data their users can download as CSV.
Here are the changes made under “SI Actions Settings” card:
Renamed existing setting “Export as CSV” to “Export People and Company Records as CSV”
Added new setting “Export Dashboard Report as CSV”
Enhancement in Unified Mapping Profile
We now offer support for exporting additional fields in CRM and SEP from SI. With this enhancement, SalesOps admins are empowered to set up data mappings for the following additional fields:
annual_revenue: Estimated Revenue of the Company. (CRM+SEP)
employee_count: Employee Count of the Company. (CRM+SEP)
account_source: 6sense generated field “6sense”. (CRM only)
account_source_type: 6sense generated field “6sense Sales Intelligence”. (CRM only)
z_industry: The legacy 6sense predefined value for the industry a company falls within. (CRM+SEP)
Segment Names: The name of the 6sense Segment, pushed to CRM in a comma separated list. (CRM only)
Revenue AI for Operations (RAIO)
Re-export ability for previously failed Contact Purchase record(s) via the Performance Details Page
Allows eligible 6sense customers to re-attempt to export to CRM a previously failed contact record directly from the Performance Details page.
Export Account Temperature Score(s) to CRM
Eligible 6sense customers can now export the Account Temperature Score(s) directly to their CRM.
They can leverage the account temperature status(Hot New, Hot, Warm, Cold) via out-of-the-box Data Workflows Enrichment play as follows:
To prioritize ready to buy accounts
To execute timely GTM motions with hyper-personalized messaging
Please note, to set-up you must conduct the following required steps:
Map the account temperature field to a desired CRM field in the mapping profile; under Temperature Mappings
Select the Temperature Export template to build a workflow to keep account temperatures current
In the decision node(s), you can use CRM filters to select the desired set of records
Contact to Account Matching Logic (Data Workflows)
Allows eligible 6sense customers to choose which Account(s) a new Contact should be added to & avoid further duplication issues.
Previously, 6sense users were only able to tie-break C2A [Contact to Account] matches using ‘field comparison’ logic.
Example: Add new Contacts to the Account where the “City” on the Contact matches the “City” on the Account
With this release, 6sense users now have the option for tie-breaking logic based on Field Value Match.
Example: Add new Contacts to the Account where “Account Type” does not equal “Partner”
Clone a Workflow
Eligible 6sense customers can now dedicate their time to what truly matters and not have to re-create an existing Data Workflow from scratch due to our ‘clone a workflow’ functionality.
This button can be found in the Workflows list (Actions menu):
Note: Some of the listed enhancements will be implemented and live by the middle of next week.