This month the Product Team has been working on:
Enhancements to increase reach
Improve readability of Value Metrics reporting
Personalization options for PathFactory integration
Campaign Targeting
Being able to reach the right person at the right time is table stakes for marketers. Now, with two campaign optimizations, 6sense users can improve reach and delivery with:
Expanded persona targeting – We’ve added additional job level data on the backend so it’s now easier than ever to target the right level for your campaigns.
Cross–device targeting enabled – Keep pace with your prospects even as they move from laptop to phone to tablet. Cross-device targeting increases your opportunity to reach your prospects no matter which device they might be using.
Admin Report: Value Metrics
We heard your feedback! Now, you can more easily see which opportunities predicted by 6sense contributed to pipeline with:
Exclude Irrelevant Opportunities checkbox – Updated label for clarity to let you know which opportunities you are viewing
Relevant Opportunity definition – The Help icon now displays your business-specific definition based on setup for your specific models, and a downloadable sample of opportunity data to help understand this definition. The sample sheet contains 20 records from your data to provide additional details for clarity.
For more details around Value Metrics, don’t forget to check out our Dojo article here!
Integrations
6sense Segments and Scores for PathFactory Personalization
Mutual customers of 6sense and PathFactory can sync 6sense account segments and predictive scores into PathFactory for curated content consumption at every stage of the buying journey.