New Features and Enhancements for July 2023
With our latest product release, 6sense continues to respond to our customer feedback and make improvements to help you meet your goals with 6sense capabilities.
These updates become available within the 6sense Revenue AI™ platform in July 2023. Of course, your organization’s subscriptions and user permissions will determine access to these items.
Read about our latest product updates below or reach out to your CSM to learn more.
Real-Time, Automated Data Enrichment with Smart Form Fill
Revenue teams depend on accurate and complete data from form fills to properly capture leads and funnel prospects to Sales. However, traditional lead-capture forms with too many fields result in page abandonment, inaccurate and incomplete data collection, poorly qualified leads, and lost prospects.
Marketers can now reduce the size of their MAP forms (from Marketo, Pardot or HubSpot) and help autofill information for web visitors to improve user experience and act on quality data. 6sense Smart Form Fill allows you to enrich a form using visitor identifiers (email address and IP address) and populates this data as visible or hidden to visitors. For email-based enrichment, People Enrichment API is a required add-on.
More accurate and sufficient data that helps revenue teams make the best and timely decisions on lead routing.
6sense Smart Form Fill reduces the likelihood that prospects abandon forms, while allowing revenue teams to sufficiently gather all the quality data they need to properly funnel leads.
Shorter form option with hidden enriched fields
But wait — that’s not all! Here are additional 6sense product updates that you should know about:
New segment ID Only Option in APIs
We’ve released a new feature for greater control of the data returned by 6sense APIs. It allows you to choose segment information returned in API responses: Segment ID Only or Segment ID + Name. Choosing Segment ID Only means the Segment Name field will remain blank in the API response. This option is recommended if your segment names contain sensitive information (e.g.: NorthAmerica_ICP_top50). This setting is applicable to the following APIs: Company Identification, Company Firmographics, and Lead Scoring & Firmographics. Learn more!Privacy Compliance Notifications
We’re pleased to introduce a new enhancement to our Data Privacy Compliance process, which sends a weekly “Opt-out List” email notification to 6sense Primary Administrators to help your company remain compliant with privacy regulations. This list contains contacts who have requested that their personal data be removed from the 6sense database, enabling customers to take additional action in your own internal systems to remove these opted-out contacts as applicable.Sales Intelligence: New CRM Filters
Empower sellers with the ability to precisely filter unknown or known CRM contacts or leads for effective prospecting using the new CRM Contact and CRM Lead filters within Buyer Discovery.Sales Intelligence: Chrome Extension
Maximize the effectiveness of your credits by narrowing down contacts based on their availability in CRM, or their phone number and email availability within the 6sense database. Our new filter update empowers sales users to confidently unlock contacts, ensuring the receipt of valuable contact information.SI Chrome Extension now works on LinkedIn Company Pages
Seamlessly extend research and prospecting efforts onto LinkedIn company pages, ensuring a smooth workflow and comprehensive insights.Licensing and Metering: ABM and SI
6sense customers now have easy in-app visibility into the number of licenses used versus licenses contracted for both ABM and Sales Intelligence. Additionally, the UI provides a message asking you to contact your CSM when you have reached your maximum user license contracted. Customers will also see the number of unique users over the last 12 months that have licensed 6sense SI Advanced and have accessed 6sense through the legacy SI iframe from within their CRM or SEP. For more details and FAQs, please refer to the latest knowledge base article.