The Advertising Dashboard provides a performance overview of your ABM Advertising campaigns. Discover highlights, performance trends, account journeys and other performance-related data to save time identifying patterns and better demonstrate return on investment.
Access the Advertising Dashboard
All users with an ABM license can access the ABM Advertising Dashboard.
To access the Advertising Dashboard, go to ABM > Advertising and click the Dashboard tab.
Tip: If you don’t see any metrics, perhaps you haven’t run any campaigns yet. Run advertising campaigns to start populating the metrics.
Above the Advertising Dashboard
At the top of the Advertising Dashboard you can see the UTC time when it was last updated. There’s also a handy link to the Performance Trend Report.
You can access the other tabs of the Advertising page:
Campaigns: A list of all your campaigns. See Campaigns List View.
Ads Library: A library of your saved ads. See FAQ: Ads Creation.
segment Syncs: A list of all your Segment syncs. See Segment Sync Management.
Advertising Dashboard tab
The Advertising Dashboard tab shows the number of campaigns run over the selected time period, and has controls for the data that appears in the metrics panels below.
When you change the metric settings in the Advertising Dashboard, 6sense saves your changes to your profile so that you won’t have to redo them again.
Set the time period for campaigns to evaluate
The page shows the number of campaigns run over the selected time period. Click the Last 7 Days dropdown to change the time period. It can go back in time to Jan 1, 2024.
Filter which campaigns to evaluate
Use filters to change the underlying data set used by the metrics panels.
Advertising Dashboard metrics panels
The Advertising Dashboard has multiple panels that show different performance metrics.
Highlights KPIs
The Highlights panel displays the top six KPIs compared to the prior time period. This helps you answer the question: “Are my campaigns doing better or worse?” so you can steer your campaigns accordingly.
The percent change takes the selected time period and compares it to the equal, preceding time period.
Click Edit at the top right to change the displayed metrics.
Performance Trend chart
The Performance Trend chart shows two selected metrics for the given time range. Use this to ensure smooth delivery and identify peaks and troughs.
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You can use the pulldown menus at the top right to change the metrics to be compared. There’s also a button that goes to the Performance Trend Report.
Account Journey chart
The Account Journey chart show the relation between your advertising targeted, reached, and engaged accounts. Check the reach rate to ensure it’s over 80% for proper segment penetration. Leverage the engagement rate to see how well your content messaging is received by your reached audience.
Hover over the bars to see more details. Click the icon at the top right to see the Performance Trend By Account report.
Distribution by Campaign Types chart
The Distribution by Campaign Types chart provides insight into performance and coverage across your different campaign types and channels.
Use the Impressions dropdown to change the filter to:
Impressions (default)
Budget
Clicks
Accounts Engaged
Click the icon at the top right to see the the Performance Trend By Campaign Type report.
Distribution by Country chart
The Distribution by Country chart provides insight into performance and coverage across your targeted countries. This is based on the 6sense mapped country to the targeted identifier (such as the IP address).
Use the Impressions dropdown to change the filter to:
Impressions (default)
Spend
Clicks
Accounts Engaged
Click the icon at the top right to see the the Performance Trend By Geography and Country report.
Campaign Performance metrics
The Campaign Performance metrics shows your best and worst performing campaigns along a given dimension.
Use the Impressions dropdown to change the filter to:
Impressions (default)
Spend
Clicks
Budget
eCPM
Viewability
CPR
eCPC
aCTR
Accounts Engaged
Use the Sort icon to change the sort order of the bar chart.
Click the icon at the top right to see the the Performance Trend By Campaign and Individual Campaign report.
Ads Performance metrics
The Ads Performance metrics shows your best and worst performing ads for a given dimension.
Use the Impressions dropdown to change the filter to:
Impressions (default)
Spend
Clicks
eCPM
CPR
eCPC
aCTR
Viewability
Use the Sort icon to change the sort order of the bar chart.
Click the icon at the top right to go to the Ad Library.
Segment Performance metrics
The Segment Performance metrics shows your best and worst performing Segments for a given dimension.
Use the Accounts Reached dropdown to change the filter to:
Accounts Reached (default)
Impressions
Spend
Clicks
eCPM
CTR
eCPC
aCTR
Use the Sort icon to change the sort order of the bar chart.
Click the icon at the top right to see the the Performance Trend By Segment and Individual Segment report.
Account Performance metrics
The Account Performance metrics show your best and worst performing accounts for a given dimension.
Use the Impressions dropdown to change the filter to:
Impressions (default)
Spend
Clicks
eCPM
CTR
eCPC
Viewability
Use the Sort icon to change the sort order of the bar chart.
Click the icon at the top right to see the Performance Trend by Account report.