6sense is pleased to announce support for Acquire New Contacts to Salesloft. This feature allows you to purchase new contacts from accounts within a 6sense segment, and add them to your Salesloft Cadence.
This feature requires the Orchestrations package.
Prerequisites:
This Orchestration is available to subscribers of the Orchestrations Package.
An existing integration with Salesloft. FAQ: Integrating 6sense with SalesLoft
An existing Salesforce integration. This orchestration will first write to Salesforce before writing to your Salesloft. This is to preserve Salesforce as the source of truth for these Contacts and prevents your Salesforce and Salesloft from falling out of sync.
Set up a Mapping Profile for your Salesforce. Setting up Mapping Profiles
Acquire New Contacts to Salesloft Cadence
Follow the instructions provided in the Getting Started with Acquiring New Contacts Orchestration article.
When selecting Target choose “a Salesloft Cadence”.
Choose a Salesloft Cadence and select whether you want to add contacts as Salesforce Leads or Contacts. This is because 6sense will push newly acquired contacts to Salesforce first, before pushing to Salesloft.
Note: Your Salesloft account must be the owner or have shared access to add contacts to this Cadence. 6sense does not handle any suppression lists. This must be configured in your Cadence.
Select a Mapping Profile. When configuring the Mapping Profile for Leads/Contacts, consider mapping the Lead/Contact Source and Lead/Contact Source Type 6sense values to corresponding fields in your CRM/MAP.
Doing so will ensure that the preset value of “6sense” is pushed for Lead/Contact Source every time a contact is purchased and added to your CRM/MAP. Mapping Lead/Contact Source Type to a corresponding field will ensure that the preset value of “Orchestration” is pushed every time a contact is purchased through Orchestrations and added to your CRM/MAP.
If a contact is purchased through the 6sense Sales Intelligence iFrame in your CRM, then the preset value of “Sales Intelligence” will be pushed instead of “Orchestration” (see the FAQ on Sales Intelligence here).
For information on how to configure your Mapping Profile, view our FAQ here.
Click Review and Save once you have finished configuring the orchestration.