New Features and Enhancements for February 2023
Now that your 2023 pipeline plans are in motion, take a closer look at some of the finer details that can have a big impact on your success.
As you check on your campaigns, regardless of how well you’re tracking toward your goals, there’s always an opportunity to refine your strategies and optimize your efforts.
6sense’s latest product updates help your team take command of your pipeline building strategies and deliver on the metrics that matter most to your business, including:
Make a real impression with better ad placement.
Run A/B tests to optimize opens and replies in Conversational Email.
These updates begin within the 6sense Revenue AI™ platform the last week of February 2023. Of course, your organization’s subscriptions and user permissions will determine access to these items.
Read about all of the February product updates below, or watch the most recent 6sense Customer Town Hall to see more.
Make a real impression with better ad placement.
6sense Advertising introduces a new metric that is especially critical for marketers who hope to build brand recognition: Viewability.
In reporting, Advertising Viewability measures how often your ads appeared for enough time – and in a prominent position – for your audience to see them. Viewability rates enhance campaign and creative-level reporting, so you can better assess brand impact and manage quality control for the inventory you purchase.
Viewability Targeting gives you even more control over where your ads run, so you can optimize for more visibility and positively influence brand awareness. For no added fee or charge, simply opt-in to the new campaign setting and 6sense will dynamically restrict bidding on inventory that is predicted to have a low chance of viewability.
Run A/B tests to optimize opens and replies in Conversational Email.
In 6sense Conversational Email, A/B test different versions of the same email with a sample of your recipients to measure engagement. Analyze how a small variation in the email subject line or body copy
can impact email open and reply rates, then send the winning version to the rest of your recipient list for optimal results.
Additional Updates:
We’re adding a new feature to Pipeline Intelligence – Pipeline Stage Insights. This means, you’ll have an early warning for changes in pre-qualified pipeline performance and can see which factors bottleneck pipeline generation, including opportunity count, stage cycle length, and conversion rate.
Standardized-file-export (SFE) customers can now opt to have 6sense datasent directly to their organization’s instance of Snowflake.
The direct stream of 6sense SFE data into Snowflake helps streamline Operations and Analytics team workflows for internal reporting and modeling.In 6sense Advertising, we’ve enhanced the campaign configuration experience by having the system recommend CPM to help you along the way.